00:05
htc
LG are due to introduce the first serious 3D enabled product to UK consumers this Spring with the launch of their affordable mid range 3D enabled LD360 LCD TV’s.
Due to launchbefore the summer, LG’s LD360 will be available in a range of sizes, and uses ‘passive’ 3D technology which is compatible with Sky’s new 3D channel.
With ‘passive’ systems, the 3D processing is done by the display device, with no requirement for powered active shutter glasses, which are more expensive to produce.
Revealing details of a broad range of 3D enabled products at this years CES (Consumer Electronics Shoe) in Las Vegas, LG have thrown down the gauntlet to the likes of Panasonic and Sony; both of whom had previously been setting the pace with 3D.
LG’s INFINIA range comprises a 7000, 8000, 9000 series and the 3D enabled 47in flagship LE9500. At just 6.9mm (8.5mm for the 9500) deep, the new screens employ direct LED backlighting with 240 dimmable zones rather than an edge based implementation of the technology.
Sony have released details of their brand new KDL-52HX903 which comes with LED backlighting, 400Hz refresh and full 3D capabilities.
The HX903 uses Sony’s ‘Intelligent Dynamic full LED backlighting’ which employs the more advanced implementation of LED technology, local dimming. Locally dimmed LED TV’s can control specific areas of the LED backlight for greater picture control.
Built in 3D technology on the LX903 works with Active Shutter glasses to project right and left eye images in Full HD resolution. The 3D experience can be enjoyed immediately with Sony’s very own PS3 or 3D ready Blu-ray Discs.
Other key features include:
Sony’s Motionflow 400 PRO which quadruples the number of frames delivered to the screen via electronic insertion of the extra frame information.
Wi-Fi enabled, the HX903 allows you to view internet content from the likes of YouTube via Sony’s internet portal.
The HX903 also uses ‘Intelligent Presence Sensor’ which employs clever face recognition technology to understand who is watching the screen. Sony claim that it will dim the picture or turn it off if no-one is looking and help optimise viewing when you’re sitting at an angle to the TV. It will even determine your viewing habits and recommend programmes you might like to watch.
The HX903 also includes a Freeview HD tuner, which means that you will be able to watch terrestrial High Definition when it arrives later this year.
We’ll post further updates regarding Sony’s HX903, including price and UK release date, when more details become available.
Update: this does in fact use Motionflow 400 (cheers Nicholas).
3D Set To Be Hollywood Standard
Following the news that the 3D spectacular, Avatar, has become the biggest grossing film of all time the Today programme on BBC Radio 4 today featured an interview with James Clayton.
James is Chief Executive of Ingenious Investments, a British company that invested in Avatar and now that the film has grossed nearly 2 billion dollars in the 6 weeks since its release his company stands to triple its money.
In the interview with Nick Cosgrove he was asked if 3D is the next big thing and said, “I think 3D very soon will be the standard for films of that nature, Hollywood is very focused now on bigger budget films and I think that 3D will absolutely be the default for those”. Interestingly he also took the opportunity to point out that 3D is “also a very exciting application for sports and for video games”
3D TV Standards in the UK
The Digital TV Group (DTG), the industry association for digital television in the UK, plans to lead the development of a UK standard for 3DTV products and services.
DTG technology director Simon Gauntlett made the announcement at the DTG’s 3DTV Seminar at the Group’s offices in London. He said: “The DTG has been at the heart of every development in UK digital television since its inception more than a decade ago.
“Since the launch of our consultation, 3D has evolved from an emerging technology limited to cinema into a compelling home entertainment proposition – with broadcasters set to launch 3D services as early as this year and technical standards approved for 3-D Blu-ray and HDMI – what is currently missing is a standard for delivering 3D to the home via broadcast or IP delivery.”
In 2009 the DTG launched an industry consultation on 3DTV to gain members’ views on the technological feasibility and viability of the technology, and the role in which the DTG should play in its development.
“Our 3D consultation revealed members had concerns over uncertainties over standards for 3D and clearly told us the DTG should assume a leadership role in developing an approved, open standard for broadcast 3D,” continued Gauntlett.
Having published and maintained the technical specification for Freeview for over a decade, last year the DTG completed ‘D-Book 6’, the updated interoperability specification for the Freeview service which includes the specification for HD on DTT.
The DTG is now working with its membership to profile the UK specification for hybrid IP ‘Connected TV’ services such as Canvas, SeeSaw and SkyPlayer.
“Following our ground-breaking work bringing HD to the UK terrestrial TV platform and our ongoing development of a specification for connected TV, the DTG and our membership recognise that 3DTV is the next logical evolutionary step for digital television,” concluded Gauntlett. “We are looking forward to working with our members and with international standards bodies to turn this exciting technology into a robust and viable consumer proposition.”
Due to launchbefore the summer, LG’s LD360 will be available in a range of sizes, and uses ‘passive’ 3D technology which is compatible with Sky’s new 3D channel.
With ‘passive’ systems, the 3D processing is done by the display device, with no requirement for powered active shutter glasses, which are more expensive to produce.
Revealing details of a broad range of 3D enabled products at this years CES (Consumer Electronics Shoe) in Las Vegas, LG have thrown down the gauntlet to the likes of Panasonic and Sony; both of whom had previously been setting the pace with 3D.
LG’s INFINIA range comprises a 7000, 8000, 9000 series and the 3D enabled 47in flagship LE9500. At just 6.9mm (8.5mm for the 9500) deep, the new screens employ direct LED backlighting with 240 dimmable zones rather than an edge based implementation of the technology.
Sony have released details of their brand new KDL-52HX903 which comes with LED backlighting, 400Hz refresh and full 3D capabilities.
The HX903 uses Sony’s ‘Intelligent Dynamic full LED backlighting’ which employs the more advanced implementation of LED technology, local dimming. Locally dimmed LED TV’s can control specific areas of the LED backlight for greater picture control.
Built in 3D technology on the LX903 works with Active Shutter glasses to project right and left eye images in Full HD resolution. The 3D experience can be enjoyed immediately with Sony’s very own PS3 or 3D ready Blu-ray Discs.
Other key features include:
Sony’s Motionflow 400 PRO which quadruples the number of frames delivered to the screen via electronic insertion of the extra frame information.
Wi-Fi enabled, the HX903 allows you to view internet content from the likes of YouTube via Sony’s internet portal.
The HX903 also uses ‘Intelligent Presence Sensor’ which employs clever face recognition technology to understand who is watching the screen. Sony claim that it will dim the picture or turn it off if no-one is looking and help optimise viewing when you’re sitting at an angle to the TV. It will even determine your viewing habits and recommend programmes you might like to watch.
The HX903 also includes a Freeview HD tuner, which means that you will be able to watch terrestrial High Definition when it arrives later this year.
We’ll post further updates regarding Sony’s HX903, including price and UK release date, when more details become available.
Update: this does in fact use Motionflow 400 (cheers Nicholas).
3D Set To Be Hollywood Standard
Following the news that the 3D spectacular, Avatar, has become the biggest grossing film of all time the Today programme on BBC Radio 4 today featured an interview with James Clayton.
James is Chief Executive of Ingenious Investments, a British company that invested in Avatar and now that the film has grossed nearly 2 billion dollars in the 6 weeks since its release his company stands to triple its money.
In the interview with Nick Cosgrove he was asked if 3D is the next big thing and said, “I think 3D very soon will be the standard for films of that nature, Hollywood is very focused now on bigger budget films and I think that 3D will absolutely be the default for those”. Interestingly he also took the opportunity to point out that 3D is “also a very exciting application for sports and for video games”
3D TV Standards in the UK
The Digital TV Group (DTG), the industry association for digital television in the UK, plans to lead the development of a UK standard for 3DTV products and services.
DTG technology director Simon Gauntlett made the announcement at the DTG’s 3DTV Seminar at the Group’s offices in London. He said: “The DTG has been at the heart of every development in UK digital television since its inception more than a decade ago.
“Since the launch of our consultation, 3D has evolved from an emerging technology limited to cinema into a compelling home entertainment proposition – with broadcasters set to launch 3D services as early as this year and technical standards approved for 3-D Blu-ray and HDMI – what is currently missing is a standard for delivering 3D to the home via broadcast or IP delivery.”
In 2009 the DTG launched an industry consultation on 3DTV to gain members’ views on the technological feasibility and viability of the technology, and the role in which the DTG should play in its development.
“Our 3D consultation revealed members had concerns over uncertainties over standards for 3D and clearly told us the DTG should assume a leadership role in developing an approved, open standard for broadcast 3D,” continued Gauntlett.
Having published and maintained the technical specification for Freeview for over a decade, last year the DTG completed ‘D-Book 6’, the updated interoperability specification for the Freeview service which includes the specification for HD on DTT.
The DTG is now working with its membership to profile the UK specification for hybrid IP ‘Connected TV’ services such as Canvas, SeeSaw and SkyPlayer.
“Following our ground-breaking work bringing HD to the UK terrestrial TV platform and our ongoing development of a specification for connected TV, the DTG and our membership recognise that 3DTV is the next logical evolutionary step for digital television,” concluded Gauntlett. “We are looking forward to working with our members and with international standards bodies to turn this exciting technology into a robust and viable consumer proposition.”
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