Thursday, 16 June 2011

3D TV GLASSE USE AND IMPORTANCE

But while curious shoppers stopped to test out the screen at an electronics store in central Tokyo as the 12-inch model of the Regza GL1 Series went on sale, there were doubts as to whether the technology will catch.

The new model with a liquid crystal display carries a price tag of 119,800 yen (1,400 dollars), which may put off consumers accustomed to falling prices. A 20-inch model will be released on Saturday.

While other 3D-capable TVs require glasses that act as filters to separate images to each eye, creating the illusion of depth Toshiba's new screens use processing technology to create depth-filled images.

The Regza GL1 Series also allows users to switch between 2D and 3D on normal TV programmes.

Kazuhito Gunji, a public relations official at electronics retailer Bic Camera, said the company had received several inquiries from customers on when they can get their hands on the product.

Electronics stores are hoping that the release of the latest technology will help offset declining sales as government incentives for purchasing environment-friendly home appliances were reduced this month.

The hugely competitive TV sector is a challenge for many electronics makers given that customers are increasingly accustomed to declining prices, making it difficult for the industry to generate profits.

Sony on Monday said it may fall short of its sales goal of 25 million liquid crystal display TV sets this fiscal year as it struggles to be profitable in the sector, and has also embraced 3D TV technology in a bid to diversify.

Many in the industry say 3D television demand is being held back by a consumer resistance to wearing glasses and most shoppers Wednesday were curious but also cautious about the new Toshiba device.

"I want to watch on a big screen," said a 47-year-old man who has a 37-inch TV at home. "I'll wait for another year before buying," he said.

Another customer, 33, said: "It's great that we don't have to wear glasses, which is a nuisance."

"But I didn't feel images were flying out of the screen on some programmes," he added.

Toshiba says images on the 12-inch screen are best viewed directly from the front and some 65 centimetres (26 inches) away, making the 3D capability less effective for families that would view together from different points around a room.

"Customers currently think of 3D images as just an add-on function... but 3D is expected to become a standard eventually" with 3D films and video titles increasing, said Toshiba sales official Eiichi Matsuzawa.

Haruo Sato, analyst at Tokai Tokyo Research Centre, said it was "a big advantage" that the new series does not require viewers to wear glasses.

"That feature could help the product's popularity," he said.

But Sato was cautious about whether the 3D market as a whole would see strong demand despite the fact that equipped TV sets usually attract a lot of interest at retail stores as consumers try out the devices.

"It's questionable that consumers want 3D TVs as much as manufacturers are pushing them."

"People may not be finding the extra value" that convinces them to purchase the relatively new technology, he said.

Rival Sharp earlier this year unveiled a small glasses-free LCD touchscreen that shows 3D images for use in mobile phones, digital cameras and games consoles such as Nintendo's 3DS, which is set for release in Japan in February.

The prototype model, released at the Consumer Electronics Show in Las Vegas, hopes to solve the problem of how to create an image that appears to rise out of the screen without requiring viewers to stand directly in front of their television.

Almost all existing 3D sets on sale now require special glasses which experts say means they are unlikely to completely replace two dimensional models.

Sir David Attenborough, who has made nature programmes in 3D, said that he believes the current experience is “isolating”.

However, Sir Howard Stringer, Sony’s Chief Executive Officer, said the company would continue to work on 3D “with or without glasses”.

Sir Howard maintained that Sony has previously prevailed against those "sceptical" of other technologies, such as HDTV and, initially, colour.

Only one 3D TV that works without glasses, made by Toshiba, is currently in commercial production and it can only be purchased in Japan.

The technology works by aligning two images very closely within the screen, and fooling the brain into thinking they are one 3D picture. Sony's prototype has a 24 inch screen and larger sizes are in the pipeline although there was no timetable for any releases.

With the Nintendo 3DS debuting imminently, you might be wondering why glasses-free 3D is being limited to handheld devices when it’s just begging to come to the living room. The reason is simple: glasses-free 3D is easy to do when you can predict where someone’s eyes are going to be, but much less so the more viable viewing angles there are. So while it’s easy for Nintendo to predict where a user’s eyes are going to be on a handheld device that they will need to clutch with both hands during playtime, the problem becomes a lot more difficult when you’re talking about a 60-inch HDTV viewable from any angle in a living room.

Samsung‘s working on that problem, though. They’ve just showed off a 55-inch 3D LCD TV that is completely glasses-free, and it could revolutionize three-dimensions in our living rooms if it’s ever released.

While glasses-free 3DTVs have been shown off before, what really sets Samsung’s 55-incher apart is the sheer number of viewpoints that are supported. You’ll be able to get glasses-free 3D as long as you’re sitting at up to nine different angles in front of it, which is the best we’ve seen yet.

How does it work? The TV is equipped with an LCD panel whose optical refraction index can be changed in front of an LCD panel used for displaying images. The first LCD panel functions as a lens and shows different images to the right and left eyes. If the optical refraction index isn’t changed, you see 2D: if it is, you see 3D.

Other specs look impressive too: it’s full HD at 1080p, has a brighness of 500cd/m2 and a static contrast ratio of 4,000:1.

Unfortunately, this HDTV is a prototype right now, and it’ll take about three years to commercialize the tech. But glasses-free 3D in 2015 is just going to rock, don’t you think?

Samsung TV fans, you better get used to the 3D goggles...

Samsung has made no plans to chuck away the 3D specs having ruled out glasses-free 3D TV in the near future.



T3 spoke to Andy Griffiths, Vice President of Consumer Electronics for Samsung UK at the Samsung European forum in Budapest, who revealed that Smart TVs will be the main focus from a Samsung TV manufacturing point of view.



When we quizzed Mr Griffiths on the possibility of glasses-free 3D TV already being in the works he revealed that Samsung "have no plans to launch a product like that at this stage."

Griffiths added, "We believe there is a lot of work to do to get the quality right and ready for consumers homes. We have no immediate plans for glasses-free 3D. What we are concentrating on as the Samsung brand is a fully immersive high quality picture experience with goggles."

Whether it would be something that Samsung would have to take into consideration in the near future, Griffiths said, "Possibly. There is alot of work to do. We are one year into the 3D glasses launch and we believe that there is still a lot of good potential in that area and still more to do going forward".

Toshiba demonstrated glasses-free 3D TV technology at CES back in January, while the Nintendo 3DS and the LG Optimus 3D phone are examples of glasses-free 3D tech set to launch in 2011.

Samsung TV fans it seems will have to wait a little longer before being able to dump those specs.

If you do want to see one of the glassses-free gadgets you can own in 2011, see below for our hands-on video with the LG Optimus 3D phone.

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