Thursday, 9 June 2011

3D TV SALES FLAT

“We do not agree ... that 3D TV and [internet-connected TVs] are the next great things,” said analysts at Wedbush Morgan Securities, citing a lack of 3D content for TVs.


“We remain pessimistic that 3D TV will be widely adopted by any but the most hardcore gamers.”

The obstacles facing 3D adoption include weak western economies and consumers opting for other consumer electronics items, such as tablets and smartphones.

Many are put off by the price and the inconvenience of glasses needed to enjoy the experience. Only about 4m 3D TVs are expected to have shipped worldwide this year – about 3 per cent of global HDTV sales.

In 2011, analysts are expecting success for the Nintendo 3DS, a handheld game console that will not require special glasses to play 3D titles and movies on its 3.5-inch screen.

The smaller screen size and a single viewer sitting a short distance from it at a relatively fixed angle makes it easier for the format to be served without eyewear.

This means some laptops, tablets and mobile phones will be equipped with 3D-capable screens next year that will not need glasses.

Apple could once again lead the trend – it was granted a patent this month on a 3D projection system that accommodates multiple viewers without glasses.

Sony and Samsung hope their TVs will encourage sales of other devices – Sony’s PlayStation 3 console, Blu-ray 3D players and 3D camcorders and digital cameras, where consumers will want to hook up and display their 3D-recorded content on a bigger screen.

More content should also help TV sales in 2011, with some major broadcasters adding 3D channels and Hollywood planning to release more than 50 movies in the format next year.

Aside from a wide choice of TVs from Sony, Samsung, Panasonic, Mitsubishi and a number of other TV makers, 3D is also featuring in other devices.

Sharp is launching an Android smartphone with a 3D-capable display in Japan this month. Nvidia, the graphics chipmaker, has enabled 3D viewing and gaming on PC monitors and laptops with its chipsets and special glasses.

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